We understand fashion brands, we understand licensees and we understand licensing. We work in your court and operate in such a way that licensees end up in a position where they can perform.

Our typical licensing services include:

• Reviewing your licensing opportunities globally or locally.
• Finding potential licensees and assessing their suitability.
• Signing up licensees with agreed targets, terms and goals.
• Management services, looking after your licensees.
• Rapid International Territory Expansion Control (Conceptable RITEC method).
• Introduction of our unique methods where possible to create more profitable licensing models.
• Helping you to be(come) a great licensor.
• Organizing and coordinating supporting activities that help create licensing success.

In addition to achieving territorial expansion, licensing can be used to expand your product categories.

Many fashion companies use licensing for non-core products like accessories, leather goods, footwear, stationary, home wares, time pieces, headwear, fragrances and other line extensions. If you specialize in women's and men's fashion, could a licensee that specializes in children's clothing be a good expansion? How about bags or shoes? Jewellery? Watches? Perfumes?

A good licensee will ad real value and expertise to your brand.

We find that too often companies are tempted into a short term fix by potential licensees that look impressive but are not a good long term fit. It is best to spot this up front as it is far more difficult to change once a relationship is in full flow.

On occasion we have been invited to take licenses back from a failing partner and re-allocate them to a more suitable one. We are usually able to help the licensor in these cases. The challenge can be to find new licensees and to re-set the elements that went off track whilst maintaining product-to-market cycles. The "in-between licensees" period has to be carefully managed in order not to do damage to the brand. Our extensive experience in the corporate fashion world can be applied to create situations where the new licensee is not picking up the pieces but is provided with a strong start.

Licensing is a diverse field and fashion licensing is arguably more diverse still. We cover all aspects of this business. Try us!

If you want to explore how licensing could transform your business and if you like real results we invite you to talk to us today.