Eco Branding

Is your green product creating positive emotional associations in the minds of your customers? Are you taking advantage of the environmentally-friendly aspects of your product in branding? Conceptable's branding services give you an edge over the competition.

Our typical eco-branding services include:

• Reviewing your brand strategy against your market position and competition. If necessary, creating a new modern brand strategy
• Assessing your unbranded product and suggesting as well as visualizing possible branding options
• Producing 'brand bibles' for your staff, licensees, distributors, suppliers or other business partners
• Ensuring your brand strategy is incorporated into your long term business expansion plans.

Engaging Conceptable can have tremendous effects. In one case, we created a branding strategy that capitalized on humour for menswear made out of recycled fibres. The untraditional and playful branding raised some eyebrows but the launch was a great success for our client, a previously virtually unknown company. There was a great deal of publicity and the brand became a bestseller in the 23 stores of its main retailer at the time.

If you feel that your brand strategy could be improved and like real results, talk to Conceptable today.