Eco Marketing

Are you getting results for your green product with your current PR strategy? Do you need licensees? Do your marketing materials need reviewing? Are tradeshows driving business for you? Conceptable can provide either turnkey image & PR services or work as part of your team to ensure optimal results.

Our typical eco-promotion services include:

• Creating PR strategies that build your green image and support your goals through your or Conceptable's PR partners
• Determining image and photography direction and managing complete shoots
• Creating and organizing online and printed catalogues, look-books and brochures
• Designing, developing and deploying full identity concepts for tradeshow booths and retail displays.

Engaging Conceptable can have tremendous effects. In many cases promotion for green products has a very strong educational aspect due to the lack of knowledge on the part of the consumers. While green products are better for the environment, the key for consumers is the benefit or desirability of the product. For one of our clients, this meant us using attention-grabbing, almost provocative messaging regarding the ecological aspects of the fibre at a time when consumers were generally unaware of these issues. The launch was a roaring success.

If you want to optimize your promotion, licensing, image & PR efforts and like real results, talk to Conceptable today.