Green

Maybe you have a green idea but don't know if it is viable. Maybe you are planning to re-source your labelling or packaging and are wondering if going green would be beneficial for you. Maybe you would like to emphasize environmental consciousness more in your promotion. Conceptable's green innovation, branding and promotion-related services can help you to take your business to the next level.

Green Is Good for Business
Regulation is forcing the hand of companies in many industries; however, adopting green practices can get you ahead of the game in many ways. Advances in raw materials, production, packaging or labelling can provide a favourable angle for branding or promotion. Adversely, overlooking environmental aspects may backfire in terms of bad publicity or another competitor seizing the opportunity from under your nose.

Green in Fashion
Most consumers and many manufacturers are unaware of how environmentally-unfriendly many practices in this industry are. For example, cotton requires a lot of land, pesticides, water and dying. Better alternatives exist and include hemp and bamboo which not only are more economic in terms of land, pesticide and water use but have additional benefits over cotton.

Some quite surprising materials can be recycled to be used as textile fibres. Did you know that plastic water bottles can be recycled into high-quality textile fibres?

Another traditionally water-wasting and extremely polluting part of clothing's lifecycle is dying. Some of the most up-to-date dying methods eliminate using water altogether.

Packaging and labelling offer potential for being more environmentally-friendly, and usually will generate cost savings when reviewed completely.

Conceptable and Green
Conceptable recognizes the growing importance of being green and is constantly deepening its knowledge on this area by attending seminars and workshops, such as climate change conferences, and by conducting in-depth research on environmental impact within the fashion industry.

While having considerable experience in fashion, Conceptable's green services apply to many industries. If you are not in the fashion industry but have ideas or products that you want to launch or review, contact us today.

Green - Eco-Innovation
Do you have an environmentally-friendly concept or innovation but are uncertain of its viability? Are you unclear on how to market your green product?  Click here to learn how you can leverage Conceptable's expertise and experience in green innovation.

Green - Eco-Branding
Is your green product creating positive emotional associations in the minds of your customers? Are you taking advantage of the environmentally-friendly aspects of your product in branding? Click here to learn how Conceptable's branding services can give you an edge over the competition.

Green - Eco-Marketing
Are you getting results for your green product with your current PR strategy? Are tradeshows driving new business for you or do you just seem to be attending for the sake of it? Click here to learn how Conceptable can optimize the promotion for your green product.