Image & PR

It is crucial when building, rebuilding or launching a brand or product that the identity portrayed is established using the right building blocks. Are you getting progressive results with your current PR strategy? Is your image consistent across media, catalogues, internet, packaging, retail and tradeshows? Are tradeshows actually opening new business for you?

Conceptable can help you and your teams to make a difference, with continuing effects after we have finished our project.

Some examples of typical image & PR-related projects include:

• Creating PR strategies that build your brand and support your goals through your or Conceptable's PR channels.
• Manage identity / photography direction, including the full management of shoots.
• Creating and organizing printed and online catalogues, lookbooks or brochures.
• Design, developing and deploying full concepts for retail and tradeshow booths.

Engaging Conceptable can have tremendous effects. While some companies are happy with occasionally being mentioned in the media, Conceptable's approach builds on understanding the brand and way the target market can be evoked into a positive response. PR feeds popularity and expectations. A serial effect with media build-up prior to and an explosion of coverage following the launch builds positive customer reaction.

For one of our clients, a small fashion brand, this meant us selecting and targeting media niches, multiplying these small successes in more mainstream media in phase two, getting influential buyers and celebrities on board and finally having the brand displayed prominently through product placements which included key television shows.

Conceptable's staff has been involved in numerous successful tradeshow launches from planning to taking an active role at the tradeshow. Many people see tradeshows as a waste of time; we see them as part of the total strategy. If used well, they are the opportunity to let existing and potential clients and partners experience the brand in its own environment. It is a great way of building trust through face-to-face contact and a meeting platform that can support other expansion activities rather than just straightforward sales.

In one of our projects, we concluded a well orchestrated re-launch of an old brand with a serial launch at successive tradeshows in Italy, Spain, the UK and Denmark. Alongside the expected European target customers, we met with important retailers from Far East and Japan several times. These retailers were impressed by the well-displayed authenticity and consistent image of the brand. As a result our client signed contracts with six retailers in the Far East including one with over 30 premium stores.

If you want to turn your image & PR efforts into a spearhead for your sales, brand or product and like real effects, talk to Conceptable today.