Licensing

Have you thought about licensing as a way to increase exposure, revenue and profitability? Leverage Conceptable's experience and expertise to license successfully whilst keeping an eye on what is best for your particular situation.

Our typical licensing projects include:

• Reviewing your licensing opportunities globally or locally.
• Finding potential licensees and assessing their suitability.
• Introducing our unique methods to create more profitable licensing models.
• Helping you to be(come) a great licensor.
• Organizing and coordinating supporting activities that help create licensing success.
• Providing licensee management services.

In addition to achieving territorial expansion, licensing can be used to expand your product categories. Many fashion companies use licensing for non-core products like accessories, leathergoods, footwear, stationary, homewares, time pieces, headwear, fragrances and other line extensions. If you specialize in women's fashion, could a licensee that specializes in men's or children's clothing be a good expansion? How about bags or shoes? A good licensee will ad real value and expertise to your brand.

We find that too often companies are tempted by potential licensees that look impressive but are not a good fit. On occasion we have been invited to take licenses back from a partner and re-allocate them to a more suitable one. In one case, our client, an international sportswear brand, was disappointed to see the brand in Europe drifting further and further away from what they intended it to be. The challenge was to find new licensees and to re-set the brand whilst maintaining product development cycles. The "in-between licensees" period had to be carefully managed in order not to do damage to the brand. In this case the transfer was concluded with a turnkey handover at a key tradeshow providing the new licensee with a strong start.

If you want to explore how licensing could transform your business and like real effects, talk to Conceptable today.