New Markets

Like many companies and brands yours might be at the point where it wants to expand into new markets. Do you have the knowledge and resources in-house? Can you afford to make serious mistakes on the way? Do you know where to start?

Conceptable has years of practical experience in successfully taking brands into new markets. We have successfully built the bridges for brands with new business throughout Europe, Asia, the USA, Canada, Australia and South Africa. Is your target country not in any of the zones on this list? We like a challenge!

Our typical new market-related projects include:

• Assessing the opportunity for your brand, product or service
• Finding / selecting distributors, agents, licensees, partners and target accounts
• Coordinating launch activities including trade shows, sales efforts and marketing / public relations (PR)

Engaging Conceptable can have real effects. Typically our clients would like to enter a new market or distribution level but are uncertain about how to proceed. While some brands naturally lend themselves to new markets, sometimes adaptation may be needed in order to be successful in the new market. These are important considerations that need experience and knowledge to reduce the risk of undesired results.

We have for instance organized the expansion of European market coverage for a well-known US company. At that point the company had one distributor in the European zone and was unhappy with the results. We orchestrated expanding the distribution network to cover 17 countries in less than two seasons resulting into 250% increase in revenue with further growth underway as these markets mature.

If you are interested in expanding into new markets and would prefer to be on the way to real results, talk to Conceptable today.